Which format does your printer need?
When you have your logo printed, it is important to supply the correct file format. The wrong format can lead to quality loss, colour deviations or even rejection by the printer. In this overview we explain which formats exist and which format is best for your situation.
File formats explained
AI (Adobe Illustrator)
The native format of Adobe Illustrator and the industry standard for vector files. Contains all editable layers, vector data and colour information. Ideal if your printer or designer works with Adobe software.
EPS (Encapsulated PostScript)
A universal vector format that has been the standard in the print industry for decades. Supported by virtually all professional software and printers. Ideal for offset printing, screen printing and embroidery.
PDF (Portable Document Format)
The most versatile format. A PDF can contain both vector and raster data. A vector PDF retains all scalability and is excellently suited for print work. Almost anyone can open and view a PDF.
SVG (Scalable Vector Graphics)
An open vector format that is especially popular for web use. Supported by all modern browsers. Less common for traditional print work, but excellent for digital applications and cutting plotters.
PNG/JPG (Raster formats)
These are not vector formats but raster files. They consist of pixels and lose quality when enlarged. Only suitable for print work if supplied in high resolution (minimum 300 DPI) and at the correct size.
Which format for which print work?
Business cards and stationery
Preferably supply a PDF or EPS. These formats are accepted by all printers and guarantee a sharp result at small sizes.
Banners, roll-ups and large format
Here a vector file (AI, EPS or PDF) is essential. With large format printing, every quality flaw becomes mercilessly visible. A vector file always remains sharp.
Corporate clothing and embroidery
Embroidery companies usually ask for an EPS file. Their software can convert this vector format into stitch instructions for the embroidery machine.
Vehicle lettering and signage
Sign makers prefer to work with AI or EPS files. These vector formats can be directly imported by cutting plotters and large format printing equipment.
Our advice: ensure you have vector files
Our advice is simple: make sure your logo is available as a vector file. With a vector logo in PDF, AI, EPS, SVG you are prepared for any situation – from business cards to vehicle lettering, from websites to embroidery. At Logo in Vector we include all four vector formats as standard, so you always have the right file at hand. For just €44.95 you are set for life.
Frequently asked questions
My printer only accepts PDF. Is a vector PDF good enough?
Yes, a vector PDF is excellently suited for print work. It contains the same vector data as an AI or EPS file, but in a universally readable format. We include a vector PDF as standard with every order.
Can I also use a vector file for my website?
Certainly. The SVG format is specifically designed for web use and is supported by all modern browsers. From a vector file you can also easily export PNG files in any desired resolution.
I only have a JPG. Can it be converted to vector?
Absolutely. That is exactly what we do. We convert your JPG (or any other raster file) to a professional vector file for just €44.95.
The right format makes the difference
With the right file format you prevent printing problems and guarantee a professional result. Order your vector file at Logo in Vector for €44.95 and receive your logo in all standard formats within 24 hours.