Understanding file formats for print work
When you order print work – from business cards to banners – you quickly encounter file requirements. Which format should you supply? What is the difference between a vector and a raster file? And why does your printer sometimes reject your file? In this article we explain everything clearly.
Commonly used file formats
EPS – The print industry standard
EPS (Encapsulated PostScript) has been the standard in the print industry for decades. It is a vector format that is accepted by virtually all professional printers. Ideal for offset printing, screen printing and embroidery.
AI – Adobe Illustrator
The native format of Adobe Illustrator. Contains full vector data with editable layers. Many printers and designers use this format as a source file.
PDF – Versatile and universal
PDF (Portable Document Format) is the most versatile format for print work. A well-prepared PDF with vector data is accepted by every printer and is easy to review.
SVG – For web and cutting plotters
SVG (Scalable Vector Graphics) is an open vector format. Popular for websites and digital applications, but also suitable for cutting plotters and vinyl lettering.
JPG/PNG – Raster files
JPG and PNG are raster formats consisting of pixels. For print work these must be at least 300 DPI at the desired print size. For logos in print, vector files are always the better choice.
Which file for which application?
Offset printing (flyers, brochures, books)
Supply a PDF in CMYK colours with at least 300 DPI for raster images. Logos should preferably be supplied as a vector element within the PDF.
Large format (banners, flags, posters)
Vector files (AI, EPS, PDF) are essential. At large format, every quality flaw becomes visible. A vector file guarantees sharpness at any size.
Textile printing and embroidery
For textile printing, companies often work with EPS or AI files. Embroidery companies specifically need a clean vector file as a basis for their embroidery software.
Signage and vehicle lettering
Sign makers ask for vector files (AI, EPS) that they can import into their cutting plotter or print software. Raster files are usually not accepted here.
Tip: always have a vector version of your logo
The most important tip we can give: always have your logo available as a vector file. This prepares you for any print job and prevents delays from your file being rejected. Do not have a vector version yet? We vectorize your logo for just €44.95, including delivery in PDF, AI, EPS, SVG format within 24 hours.
Frequently asked questions
My printer asks for a 'high resolution file'. What does that mean?
The printer means a file with at least 300 DPI (dots per inch) at the desired print size. A vector file is always high resolution because it is resolution-independent – the ideal solution.
Can I use a logo from my website for print work?
Website images are usually 72 DPI and too small for print work. You need a vector version or a high-resolution raster file. We can convert your website logo to a vector file.
What is the difference between CMYK and RGB?
RGB (red, green, blue) is for screens. CMYK (cyan, magenta, yellow, black) is for print work. For the best print results, colours should be in CMYK. Our vector files can be delivered in both colour modes.
Always have the right file at hand
With the right files you prevent delays and disappointments with your print work. Need a vector file? Order at Logo in Vector for €44.95 and receive your logo in all standard formats within 24 hours.