Your Logo Usage Guide in 3 steps
Upload and tick the box
Upload your logo via the order form and tick the Logo Usage Guide option.
We vectorise and document
Our designers redraw your logo by hand. We record its colours, variants and proportions in a clear, well-organised PDF.
Receive your files and guide
You receive your vector files in AI, EPS, PDF and SVG plus the Logo Usage Guide as a PDF. Ready to share with your printer, designer, web developer or colleagues.
Why a Logo Usage Guide?
A good logo loses its impact when it is used slightly differently everywhere: a slightly different colour on the website, a stretched version on a flyer or a logo that disappears on a dark background. A Logo Usage Guide sets out in one compact document how your logo should be used.
Since we are already building your logo professionally, we have all the technical information at hand. We put it into a fixed, clear PDF. That way, everyone who works with your logo knows straight away what is intended.
What's in the Logo Usage Guide?
A compact document with everything you need to use your logo correctly, based on your existing logo.
Logo and logo variants
An overview of your logo and its different versions, such as full colour, black and white
Colours in HEX, RGB and CMYK
Your primary and secondary colours with the right codes for web and print
Typography
The fonts used, or an explanation if your logo uses custom lettering
Clear space
How much space to keep around your logo so it can really stand out
Minimum size
How small your logo can go before it becomes illegible
Light and dark backgrounds
Which version to use on a light background and which on a dark one
Full colour or single colour
When to use the full-colour version and when a single-colour version works better
Do's and don'ts
Short guidelines for correct logo use, with technical production notes where needed
Not a full branding project
The Logo Usage Guide is about your logo. We document what is already in your logo and make it unambiguous. Brand strategy, tone of voice, photography guidelines or a social media style are deliberately left out. That keeps the document compact, practical and affordable.
How much does the Logo Usage Guide cost?
The Logo Usage Guide costs +€49.95 per logo (excl. VAT), on top of the regular vectorisation from €44.95. Discounts and discount codes do not apply to this option.
Frequently asked questions
What is a Logo Usage Guide?
A compact PDF guide that sets out how your logo should be used: which variants there are, which colours (in HEX, RGB and CMYK), which fonts, how much clear space and how small the logo can go. That way, everyone uses your logo in the same way.
Is this the same as a brand book or brand guidelines?
No. A full brand book also covers brand strategy, tone of voice, photography and more. The Logo Usage Guide focuses only on your logo and what can be documented from it. That keeps it compact, practical and affordable.
How much does it cost?
The Logo Usage Guide costs +€49.95 per logo (excl. VAT), on top of the regular vectorisation from €44.95. No discounts apply to this option.
How do I order it?
Upload your logo via the order form and tick the Logo Usage Guide option. You will then receive both your vector files and the Logo Usage Guide as a PDF.
What if my logo has custom lettering?
If we recognise the font, we include its name in the guide. If the text in your logo was drawn specially (custom lettering), we explain this in the guide.
Can I order it afterwards?
Yes. Has your logo already been vectorised by us and would you like a Logo Usage Guide after all? Contact us and we will arrange it for you.
Your logo the same everywhere?
Give your printer, designer, web developer and colleagues one clear guide to your logo. Upload your logo, tick the Logo Usage Guide and receive your vector files together with the PDF guide.
Order now