Vector formats

These are the file formats you need for professional use of your logo. Vector files are infinitely scalable and always maintain their sharpness.

.AI Recommended

Adobe Illustrator

The professional standard format for vector files. Fully editable in Adobe Illustrator.

Use for: Graphic design, logo modifications
Software: Adobe Illustrator, Affinity Designer
Advantages: Preserves all editable elements, layers, and effects
.EPS

Encapsulated PostScript

Universal vector format supported by almost all graphic software.

Use for: Print shops, sign makers, broadly compatible
Software: Adobe Illustrator, CorelDRAW, Inkscape
Advantages: Industry standard, highly compatible
.SVG

Scalable Vector Graphics

Open standard for vector images, ideal for web and digital applications.

Use for: Websites, apps, digital media
Software: All browsers, Illustrator, Figma
Advantages: Small file size, customizable with CSS
.PDF

Portable Document Format

Versatile format that can contain vector data and can be opened anywhere.

Use for: Print work, sharing, archiving
Software: Adobe Acrobat, all PDF readers
Advantages: Universally viewable, maintains quality

Raster formats (pixel images)

These formats are suitable for digital use at specific dimensions. They lose quality when enlarged and are not suitable for professional printing.

.PNG

PNG

Supports transparency, ideal for web with transparent background.

Website, social media
.JPG

JPEG

Compressed format, smaller file size but no transparency.

Photos, email
.GIF

GIF

Limited to 256 colors, supports simple animations.

Animations, simple graphics
.WEBP

WebP

Modern web format with good compression and transparency support.

Websites (modern)

Note about raster files

A PNG or JPG may look good on screen, but is not suitable for enlarging or using for print. You always need a vector file for this.

Which format to use when?

Application Recommended format
Print shop (business cards, brochures) .AI / .EPS / .PDF
Sign maker / storefront signage .AI / .EPS
Vehicle wraps / cutting plotter .AI / .EPS
Embroiderer / textile printing .AI / .EPS
Website (in HTML) .SVG
Website (as image) .PNG / .WEBP
Social media profile photo .PNG / .JPG
Email signature .PNG
PowerPoint / Word .PNG / .SVG
Graphic designer (modifications) .AI

What do you get at Logo in Vector?

With every order, you receive your logo in all common formats, so you always have the right file at hand:

Vector files

  • .AI Adobe Illustrator (editable source file)
  • .EPS Encapsulated PostScript (universal)
  • .SVG Scalable Vector Graphics (web)
  • .PDF Portable Document Format (vector)

Raster files (high resolution)

  • .PNG With transparent background
  • .JPG With white background